We’re looking for a talented, experienced, and passionate candidate to lead marketing efforts in Japan. The ideal candidate will bring significant experience driving marketing at a high-growth enterprise & B2B-focused company with strong brand instincts. This person will drive marketing channels that enhance customer acquisition and brand awareness in Japan, working closely with local and HQ marketing teams.
The right leader will be a generalist with experience spanning online customer acquisition, brand building, PR, and B2B & trade marketing-focused events to drive business growth — with excitement to tailor tactics by market as needed — and have the chops to implement the systems and processes to ensure programs are measurable and delivering on ROI expectations. The right candidate will have a depth of knowledge on defining sales personas, building assets and campaigns to influence these targets, and delivering creative programs that ultimately deliver new members, drive retention, and help achieve aggressive sales, retention, and revenue targets.
Develop localized marketing strategy for the Japan; work collaboratively with the VP of Marketing, Sales Directors, and GM to successfully plan and execute a diverse set of initiatives that support the achievement of sales goals.
Manage and grow a team of marketers including marketing generalists and event managers.
Oversee the quarterly and annual planning processes to optimize spend and results.
Oversee the go-to-market cadence for the launch of new markets and new locations in existing markets; Optimize processes and systems that help the region to open buildings at high occupancy.
Lead thinking and execution on partnerships that can enhance the brand in the region
Work with HQ marketing team to localize the brand’s mission while staying true to the overall global vision
Understand the sales pipeline, key drivers and the role of marketing at each stage of the funnel
Build and maintain relationships with Integrated Marketing, Public Affairs, Community, and Sales to drive collaborative execution
Support in implementation of national & global campaigns
Represent the WeWork brand, mission and values
Bachelor’s degree a must; MBA a plus
10+ years of experience growing and leading significant growth-focused marketing teams in the enterprise and/or B2B space
Proven success and ability to execute both tactical and strategic initiatives
A team-building mindset and experience in hiring, mentoring and managing high performing marketing teams
Ability to travel to markets across the region
Demonstrate integrity, dependability, responsibility, accountability, self-awareness, work ethic, and empathy
Passion and understanding for WeWork’s mission and values